iPhone 15 sale frenzy: Massive rows outside Apple Stores across Britain, China and Thailand as first pre-orders arrive around the world
The launch of a new iPhone is a highly anticipated event that draws thousands of Apple enthusiasts to queue outside stores worldwide, eager to be among the first to acquire the latest model. However, the official release of the iPhone 15 in Dubai was marred by a tumultuous incident, as a significant altercation erupted, necessitating the intervention of security personnel.
Disturbing video footage depicts customers pushing and shoving one another outside the UAE’s Dubai Mall, where Apple’s flagship store is located, resulting in several individuals falling to the ground.
Several videos depict customers sprinting through the mall, which happens to be one of the largest shopping centers globally, and hastily congregating on escalators amidst a cacophony of raised voices.
An individual on X reported, “A substantial altercation erupted in a queue outside the Dubai Apple Store, revolving around the highly sought-after iPhone 15.”
One individual commented: “The queue at Dubai Mall this morning for the release of the iPhone 15 is truly astonishing. The comparison to what I witnessed last year is laughable in comparison to today’s turnout.”
The commotion ensued as numerous Apple enthusiasts flocked to stores worldwide today, as the official sale of the iPhone 15 commenced.
Cities such as London, Beijing, and Bangkok were teeming with crowds this morning, as many individuals eagerly sought to be the first to acquire the device.
This official launch follows the highly anticipated Wanderlust event by the tech giant, which took place a week ago and featured CEO Tim Cook unveiling the Apple Watch Series 9, among other devices.
Apple customers in India even went so far as to establish camps last night, in order to secure their place at the forefront of the queue at stores in Mumbai and Delhi, with some individuals waiting since as early as 3pm yesterday.
One user of the X platform expressed: “Long queues have formed outside Apple stores in Delhi’s Select Citywalk Mall in Saket and Mumbai’s BKC as the iPhone 15 series goes on sale in India.”
The new range of iPhones, starting at $799/£799, boasts a new titanium frame, USB-C charging port, and novel artificial intelligence features.
Despite its popularity, the iPhone 15 has garnered mixed reviews since its unveiling at the Wanderlust event on September 12.
While the device offers five never-before-seen colors and an upgraded rear camera, some critics argue that it falls short of the advancements they had anticipated.
However, a user of X claimed that a tourist in Dubai had purchased an astonishing 11 iPhone 15s as gifts for his family.
In India, another enthusiast informed ANI, “I have been present here since 3pm yesterday. I patiently waited in line for 17 hours to acquire the first iPhone at India’s inaugural Apple store.”
Furthermore, this morning, hundreds of individuals formed queues outside Apple’s Regent Street store, where the staff were captured applauding as the doors opened promptly at 8am.
“One user added, ‘Enduring long queues, traversing cities, crossing skies, and encountering familiar faces – all in pursuit of the allure of the #iPhone15. The journey itself serves as a testament to devotion, just as much as the destination.'”
“In the realm of technology, certain stories are simply… Apple-d! Yet, is it truly that sensational?”
